Your Employees – Your Champions

So in earlier posts we talked about how workmob bridges the gap between co-workers, but we didn’t really show you the other side of the coin then. So what really is the other side of the coin?

Well, employee advocacy. No, we didn’t come up with that term. It’s out there. Employees already talk about your brand aka company on social media – in forms of photos, videos, news etc. And mostly, as others would believe it and so do we, those talks are positive. But do you know what the negative side to it is? You as an employer / a company / a brand are not aware of the entire employee advocacy which is taking place. Ok, we get that you have your social media managers taking care of twitter, LinkedIn, Facebook communities and helping build followers and likes. But why ignore a valuable tool that can help leverage all the positive things that your employees have to say, post or share and all this while you are aware (and can be a part) of it?

WorkMob is built to do just that for you! 😉

It allows your employees to share photos of the workplace, posts about their day, and also fun facts or stories from company events like an outdoor team activity or a holiday party! And based on what we have seen with companies using workmob, when your employees become your advocates on social media they focus more on the Do’s than the Don’ts. And wait; before you think it is another advocacy platform, we want to make sure we don’t lose your attention at that!

Workmob is not a platform which you will need to force down your employees to use or curate a team of brand ambassadors to use it to push content on various social media sites.

Workmob is a social network itself – built for your company and for your employees, along with all others out there who love your company and would like to follow it to find out more! But at the heart of it; the advocates are your very own employees!

It’s a one stop shop for creating and showcasing your company’s culture. Our teams of moderators create the guidelines so that your company doesn’t get a bad name. Well ok, bad name is a strong phrase. 😉 We ensure the information posted about your company is accurate. We make a genuine effort at keeping it like that. We announce trusted members as your company page curators. With workmob, your employees don’t require or have to hone specific social media skills to promote the company. They speak their own voice! It gives each one of them a chance to be a champion!

Not only that, as an employer you can encourage them to use the space to discuss world issues, company updates, start conversations, share fun stuff to get past a mundane day, and much more! Tie it in with incentives, rewards, deals and contests! In short, before opting for an employee advocacy platform that suits your needs the most; you need a space, a playground where you can highlight your company culture, build camaraderie between coworkers, foster friendships, trust, recognition etc. And, believe us, if you are able to do that you will never ever have to hire an employee advocate. All your employees will shine through as one, no matter the department or the position!

September 23, 2020