Professional Branding - Why is it Important to Have an Online Presence?

In today’s time, technology is so far-reaching that it is impossible to ignore it. While your online social media activities can be a hindrance to your work, if not kept in check, it is also crucial to have an online presence in the professional context. It’s not only a good alternative to find new trends/opportunities in the different professional sectors but can also bring visibility to your work.

Building a respectable online presence is not rocket science. However, there are several ways that you can keep in mind if you want to create one. To make it easier for you, we have brought you a list of three things you can consider on this quest.

Build an Online Portfolio

Having an online portfolio is a great way to have all your accomplishments, projects, previous works in one place. You can have a portfolio website made for free on various online tools available or for a low cost. It also makes sense to pay this price as you’ll have a record of all your work in one place.

Reaching out to potential clients/recruiters is also easy, since you can simply send your online portfolio. Moreover, your potential contacts/clients/recruiters are frequently on the lookout for talent in a domain relevant to you. Make sure that you mention keywords related to your field so that you end up higher in the google search.

Professional Social Media Platform

If you are working in an internet-related domain, it is pretty common to have a professional profile on the many networking platforms online. However, we often fail to update our account with new information or are inactive on it. You have to keep adding new bits and making necessary amendments frequently, based on how the market swings.

It’s also great to share blog articles online, which represent your ideas in your area of expertise. You can also form a professional network there, and can also appear in Google searches.

Privacy

In today’s time, when data hackers are hounding the internet, you have to be careful about your data and what you share on your profile.

You also have to carefully monitor the visitors on your professional social media profile. At the same time, you have to keep a check on what you share on your portfolio website or professional social media profile. You must avoid sharing private information or political opinions until it is work-related.

Workmob exactly represents these values, it allows you to create your professional profile and then use it to brand yourself to your network in an engaging way. You can also build workgroups or innovative campaigns with your coworkers and other profressionals nearby.

October 12, 2020